The ‘4-in-1’ Business Model
The ‘e-Commerce + Retailing Stores + Regional Distribution Centers + Franchise Chain’ distribution system has built up a strategic network layout which covers all provinces in China and is still expanding.

Our Competitive Advantages
Fenglian has several Sustainable Competitive Advantages which can only be setup with years of time, accumulated business savvy, right timing and market opportunity, and seasoned management system support.

- Leading ‘4-in-1’ business model which is unique in the industry
- Brand value and customer loyalty
- A customer network covering the whole Chinese market
- A global suppliers network built on volume and credibility
- Self-developed ERP system which is tailored to the specific requirements of the Company
- Ability of innovation fostered by its R&D group and vigorous corporate culture

Corporate Culture
Transparency
Every employee has the right and obligation to foster information transparency in the company. All the policies are open and explainable to the employees. The Annual Employee meeting delivers short-term and long-term goals of the company. Employees have multiple ways to express their thoughts even directly to the President.
Strategic Thinking
Fenglian encourages all the employees to use strategic thinking in their daily work. When facing important decision makings, the employees are required to put the Company’s brand value at the first consideration.
Teamwork
Teamwork is not only a word but also concrete actions for Fenglian’s employees. Every year, the Company organizes several team-building activates to foster the spirit of teamwork among employees. Fenglian’s motivation system is also based on teamwork rather than purely individual performance. Fenglian is now like a big family for its employees.
Perfection
Fenglian strives to achieve perfection in serving every customer. Customer Satisfaction is the most important criteria in all departments’ scorecard. Information transparency and teamwork has helped the employees achieve satisfaction in their daily work.
Learning and Innovation
Continuous learning and innovation is the main power of the Company’s advancement. Fenglian is one of the first companies in China to use ERP in distribution industry. The Company had also launched its own ERP system after several years’ research and development. The new ERP system has been designed specifically to support the Company’s auto-parts distribution network all over the Great China Area. The Company also deems employees’ development as its source of power. Fenglian provides a series of in-house training courses as well as opportunity of professional courses outside the company to its employees.

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